Fluidan, an innovative company at the forefront of rheology technology, is thrilled to announce the appointment of Michał Witalec as our new Global Sales Director. This strategic move comes at a pivotal moment, as Fluidan experiences a surge in market interest in its groundbreaking product, RheoStream®.

Get to Know Michał

Michał, with his extensive background in sales management and business development, brings a wealth of experience to our team.

Michał has demonstrated a remarkable ability to drive growth and develop strategic partnerships across a variety of sectors. Before joining Fluidan, he honed his skills at notable companies, such as Technophar part of Qualicaps and Roquette, X-Rite Europe GmbH, part of the Danaher Group, UL Solutions and 3M. His prior roles highlighted his capability in managing commercial activities, emphasizing sales and market presence. His leadership in regional sales management in the international environment further underscores his expertise in navigating complex markets and fostering team success.

Fluent in both Polish and English, Michał’s international experience is set to enhance Fluidan’s global outreach. His proactive and team-oriented approach, combined with a strong customer and solution-oriented business sense, align perfectly with Fluidan’s ethos of innovation and excellence. His knack for negotiation, strategic selling, and account management, supported by an MBA from Lublin University of Technology and University of Minnesota, positions him as a formidable force in driving Fluidan’s sales strategy.

Michał’s appointment comes at a time when RheoStream, Fluidan’s unique product, is capturing the attention of industries worldwide. RheoStream offers a revolutionary approach to measuring and controlling the rheology of liquids in manufacturing processes, promising significant improvements in quality and efficiency for our clients.

As we welcome Michał to our team, we look forward to embarking on this exciting journey together. With his leadership, Fluidan is poised to expand its market presence and continue innovating within the realm of rheology solutions. Michał’s strategic vision and proven track record in driving sales and fostering meaningful relationships are invaluable assets to our company as we navigate this period of strong interest and growth.

Together, we are set to redefine the standards of rheology technology, providing our clients with cutting-edge solutions that enhance their operational capabilities. Welcome aboard, Michał!